The Church is here to be the body of Christ. I remember when I was in Jr High the WWJD fad was really popular, even kids who weren't in church participated. The sentiments behind the product, because yes it was a product to be sold, was to help local churches to give their people an extra hand every day remembering that we are the Body of Christ. Anytime you were in a situation where you had to make a decision the idea was to see your silicon bracelet or shirt or necklace or whatever and remember to ask yourself "What Would Jesus Do?" in the same situation.